If you think that writing a good blog post just means using the right words, you’re mistaken.
There are a lot of other factors that contribute to making your blog post a success.
In fact, it’s possible (and even pretty common!) to be a great writer but not so great at blogging.
How’s that possible? Well, suppose you drafted an article that’s very well-researched and detailed and includes all the information your readers are looking for.
But it’s SO well-researched and informative that your paragraphs are really long and it’s hard to read. Maybe you forgot to add images or other media content in the fear of interrupting the flow of your article. Because it looks like a big wall of text, people are more likely to hit the “back” button than to stay and read the whole thing.